Meet the Designers
ELIN SKOGLUND
Elin, Stockholm
Tell us a little about yourself and your latest project!
I'm an interior designer and content creator, and I've been passionate about interiors for as long as I can remember. It all started with renovating my own apartments and sharing the process on social media. Over time, people began reaching out to ask if I could help them design their homes, and today my greatest passion has become my profession.
My latest and most personal project is my own apartment: a turn-of-the-century home that I completely renovated while preserving its original character. It became especially meaningful because I wasn't only creating a home for myself, but also for my son, Charlie. I wanted to create a warm, safe place where we can bake, play, create, and make memories together.
I'm naturally drawn to Scandinavian design, with plenty of wood, natural materials, and a calm colour palette, but I never want to be confined to one particular style. To me, every successful home begins with the architecture, the character of the building, and, most importantly, the people who live there.
Why are textiles and curtains so important in interior design?
Textiles bring softness and warmth to a space. Curtains frame a room, shape the natural light, and create a sense of calm. To me, they're just as important as the furniture. They tie everything together and make a home feel complete.
What's your favourite product from Gotain?
I love Gotain's made-to-measure curtains and the opportunity to combine different patterns and textures. In Charlie's room, we used Cottage Sweet Pea wallpaper together with Cottage Stripe curtains in soft dusty blue tones. The result is both playful and cosy, while the blackout Roman blind makes the room practical for everyday family life.
How would you describe your design style?
I love homes that feel timeless, warm, and lived-in. I often work with a limited palette of materials that reappear throughout the home. Wood, warm tones and natural materials to create a cohesive feel. I also enjoy mixing contemporary pieces with vintage furniture and flea market finds. That combination gives a home personality and makes it feel as though it has evolved naturally over time.
What inspires you right now?
I find endless inspiration in historic hotels, restaurants, and homes where materials have aged beautifully and every detail tells a story. I also draw inspiration from everyday life and travel. The way light falls across a room, the colour of an old façade, or the patina of a wooden floor. Right now, I'm especially drawn to interiors that feel soft, welcoming, and lived-in.
I think we're all longing for warmth and tranquillity more than perfection.
Elin Skoglunds Curtain Picks
MADELENE MÖLLARD & ESTELLE GRAF
PROJECT: MARION RINGBORGS HOUSE
Tell us a bit about how you started working together and how you complement each other -
We met while studying design and today we are both colleagues and best friends, with a collaboration that also has a familial foundation. As artists, our shared interior projects mean a great deal to us—they’re where we meet, exchange ideas, and create together. We complement each other through different tempos and perspectives, and our collaboration is largely intuitive.
How did the renovation of Marion’s home take shape, and what role did the curtains play in the different rooms -
Marion was very clear about her vision early on, which gave us a strong starting point. From there, we created a mood board and developed the overall concept together. The three of us quickly found a shared rhythm and almost immediately started moving in the same direction. Curtains took on a central role in the interior. We love working with Gotain, so the choice felt obvious! Both because of the quality and the ability to work precisely with color, measurements, and proportions.
Tell us about the different color schemes we see in Marion’s home -
None of us, Madelen, myself or Marion is afraid of color, which gave us the freedom to be bold in our choices. At the same time, we’ve been careful and strategic. Each room has its own color palette and character, but a deep red hue runs throughout the house as a unifying thread. It acts like a visual seam that ties everything together and balances the stronger expressions.
We see many different valances in Marion’s home. What do you feel they add to the rooms -
The valances contribute a sense of structure and thoughtfulness without feeling rigid. When an interior is playful or daring, a clear framing can create balance and give the room stability. This is especially valuable in environments with a lot of color. At the same time, the valances add a sense of calm and cozy comfort that makes the rooms more inviting.
What was your inspiration before and during the process -
We built the inspiration together, with a clear focus on the French - something bohemian, generous, and permissive. It was meant to be a home where you can truly live, where things are allowed to be seen and take up space, yet still feel cohesive. Inspiration comes from botanical gardens, French farmhouses, but also from the 1970s and a subtle Miami vibe.
What does 2026 look like for you? Goals, plans & dreams -
At the moment, we are working on a larger joint project, while also pursuing individual exhibitions in different locations. It feels rewarding to continue moving between art and interior design, allowing the two disciplines to inspire and influence each other.
Follow Madelen & Estelle on Instagram: @madelenmollard, @estgra
Madelenes Möllards & Estelle Grafs Curtain Picks
CHRISTINA NYDAHL-WIKMAN / WTP Studios
WTP Studios, Stockholm
Tell us a little bit about yourself and your recent projects
WTP Studios is a full-service design studio from renovations tocompleteinterior design. I predominantly work on residential projects, as well as commercial - I had the honour of helping Gotain design their showroom!
Drawing upon the original or reimagined vernacular of the building, I aim to tell a story within the space - striving to pinpoint what the space should evoke, what it should feel like and how life evolves within it. My designs always feature a heady mix of vintage and antiques in an effort to create a timeless and personalised space. With a heavy focus on neutrals, natural materials and an element of contrast.
I recently completed the interiors for a contemporary art gallery - which was aesthetically completely different from anything I've previously done. Amongst other projects, I'm currently working on the extension of a summerhouse on the West Coast of Sweden as well as an apartment in one of my favourite National Romantic buildings in the city - can't wait to see it all come to life.
Why are textiles and curtains so important in interior design?
They add that final layer - without it no space feels complete.
Your favourite Gotain product?
The woven linen curtains in color Sand is an all time favourite, I’ve used it in almost every single project. It’s beautiful, transitional and always feels effortlessly elegant.
Who should hire you as an interior designer?
Someone with an appreciation of layered neutrals, a predilection for blending the old and new. And someone who enjoys the hunt for that one special item as much as I do!
Follow WTP Studios on instagram @wtpstudios
Contact WTP Studios: hello@wtpstudios.com
Photos by Kristofer Johnson / @kristofer_johnsson